Tricky Joe’s?

The Food Babe has attacked us where it hurts: right in our favorite “unique grocery store.”

There are a lot of issues in her inflammatory article blasting Trader Joe’s, but it does upset me quite a bit that TJ’s won’t respond to her requests to verify its claims to be entirely non-GMO. Whole Foods was third-party verified. Why not Trader Joe’s??

I’m taking back the soy sauce I thought I bought safely last week. Grrrr.

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Of course, anybody who blindly shops at Trader Joe’s assuming everything is “healthy” is not paying attention. Sadly, we can never stop reading labels, people. Trader Joe’s has plenty of junk food on the shelves; plenty of HFCS, and artificial flavors and colors, and chemicals and additives and generally the kind of thing you’d want to avoid.licorice2

Trader Joe’s deal is that they’re inexpensive for “gourmet” or exotic products. That’s it.

They’re not necessarily healthy, they’re not necessarily organic, and they’re not free-pass shopping.

Sorry.

While you read the article, here’s a few things to keep in mind:

  • Her photo shows Joe’s O’s next to Cheerio’s. Even my toddlers knew this wasn’t true. Cheerio’s are more dense and less salty than Joe’s O’s. They don’t look or taste the same. No way that’s the same cereal. So that’s just a mistake right there. Makes you wonder – is there other speculation in the article? Is she just flat out guessing?
  • She lists Barbara’s Bakery as “likely” to contain GMOs. I recently contacted Barbara’s because we buy so many of their cereals, and received written confirmation that they’ve been working imagestowards third party verification of non-GMO status (from the Non GMO Project). Their Shredded Oats are already verified (along with 16 other products – I’ve seen the Non GMO Project seal on several lately), and they hope to have all cereals verified before the end of the year. So she’s vilifies them without bothering to check her facts…wonder how many others in her “bad” list were actually checked out?
  • The whole article is basically a “he said, she said” between Trader Joe and the Food Babe. TJ’s website has a statement about their company policy to be GMO free in TJ label products. Food Babe asked for further verification; TJ’s refuses to pay for third parties to do so. I wish they would, but if you want to just believe Trader Joe’s isn’t hiding anything, you can. She hasn’t proved that they’re hiding anything, she’s assuming they are.

Anyway, check out the article and leave me (or Food Babe) a comment to let me know what you think. Are you a devoted TJ’s shopper? Or are you suspicious?

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5 thoughts on “Tricky Joe’s?

  1. I agree with you that no matter WHERE a person shops, label reading is important. I like that Trader Joes has some Paleo friendly snack foods for me, for example; but I still have to read the labels carefully to see what exactly is in the foods 🙂

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